Creating Campaigns

A campaign is how you distribute Steam keys to creators. Each campaign targets a specific game and defines what kind of creators you're looking for.

Creating a Campaign

Click the Create Campaign button on your Campaigns page. A form appears with these fields:

Basic Information

• Game - Select one of your imported games from the dropdown
• Campaign Title - A descriptive name (e.g., "Launch Week Coverage" or "Let's Play Series")
• Description - Explain what kind of content you're looking for. Be specific about video format, length expectations, and any talking points.
• Content Requirements - Detailed instructions for creators about what the content should include

Content Deadline

Set how many days creators have to submit their content proof after receiving a key. Typical deadlines range from 7 to 30 days.

Late Videos

Allow late videos is on by default. You can turn it off in the create form, or later in the edit sheet. A duplicated campaign keeps the setting of the campaign it was copied from. While it is on, creators whose content deadline has passed can send a late video for 14 days, and you decide whether to accept it, ask for changes or decline it (see Reviewing Content). Turning it off stops new late videos at once, also for creators whose deadline has already passed; late videos already sent stay yours to decide.

Platform Requirements

Define minimum stats per platform. Click the platform tabs to set requirements:

• YouTube - Minimum subscriber count, minimum average views
• Twitch - Minimum follower count, minimum average viewers
• TikTok - Minimum follower count, minimum engagement metrics

Creators only need to meet the requirements on one platform to be eligible.

Smart Defaults

When creating a campaign, Gamosy can auto-populate sensible defaults based on your game and previous campaigns. This speeds up creation for developers who run multiple campaigns.

Campaign Statuses

Campaigns go through these lifecycle stages:

• Draft - Just created, not visible to creators yet
• Active - Open for applications. Creators can see and apply.
• Paused - Temporarily hidden from creators. Existing applications are preserved.
• Completed - No longer accepting applications. All distributions are finalized.
• Archived - Removed from active view.

You can transition between statuses using the campaign action menu.

Editing Campaigns

Click the edit button on a campaign card to open the edit sheet. You can modify the title, description, content requirements, platform requirements, and whether the campaign allows late videos. Note that some fields cannot be changed after a campaign has active distributions.

Duplicating Campaigns

Need to create a similar campaign? Use the Duplicate option from the campaign menu. This creates a new draft campaign with the same settings, which you can then customize.