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Wishlist Tracking

Track Steam wishlist trends automatically or by manual entry and correlate them with your campaign activity.

Wishlist tracking helps you see whether your creator campaigns are driving Steam wishlist growth. Gamosy supports two data sources: automatic import from the Steam partner API and manual entries from your Steamworks dashboard.

Two Ways to Track Wishlists

Valve shipped the Wishlist Data API for partners in March 2026, so wishlist numbers no longer live only in the Steamworks web dashboard. Gamosy supports both paths:

  • Automatic wishlist import - an opt-in daily import through the partner API. Zero manual work once enabled
  • Manual entries - log numbers from your Steamworks dashboard yourself. Works without any API key and lets you backfill any historical date

Both are shown alongside each other on the Impact tab of your game detail page.

Automatic Wishlist Import

Automatic import brings in your daily wishlist activity without any typing:

  • What it imports - daily wishlist additions, deletions, purchases, and gifts
  • How far back - the last 90 days at the time you enable it, then every day going forward
  • Where it shows up - on the Impact tab, alongside any manual entries

Requirements

Automatic import uses the Steamworks partner API, so it requires a Publisher API key with the Sales Data permission. See Connecting Steam for how to create a key with minimal permissions - Sales Data is only needed for this feature.

Enabling It

  1. Navigate to Developer → Games
  2. Find the wishlist import toggle in your Steam connection settings
  3. Turn it on - Gamosy validates that your key carries the Sales Data permission before enabling

If the validation fails, add the Sales Data permission to your key in Steamworks and try again.

Entering Wishlist Data Manually

Manual entry remains fully supported - useful if you have no publisher key or want to record total counts:

  1. Navigate to your game detail page (click on a game in your Games library)
  2. Click the Impact tab
  3. Find the Wishlist Tracking section
  4. Fill in the form:
    • Date - The date this data is from
    • Wishlist Count - Total wishlist count on that date
    • Additions (optional) - New wishlists added that day
    • Deletions (optional) - Wishlists removed that day
  5. Click Save

You can enter data for any date - past or present. Manual entries are the only way to record your total wishlist count, since the partner API reports daily changes rather than running totals.

Where to Find Data in Steamworks

  1. Go to partner.steamgames.com
  2. Navigate to your game's App Admin page
  3. Click Marketing & VisibilityWishlists
  4. You'll see daily wishlist additions, deletions, and totals

Wishlist Timeline Chart

The timeline chart visualizes your wishlist data over time, showing:

  • Wishlist count as the primary line, from your manual entries
  • Additions and deletions, from automatic import or manual entries

This gives you a visual picture of wishlist momentum - is it growing, plateauing, or declining?

Correlating with Campaigns

The real power of wishlist tracking is seeing how your campaigns affect wishlists. Look for patterns like:

  • Spike after content approval - If a creator's video goes live and wishlists jump the next day, that creator drove real results
  • Steady growth during active campaigns - Consistent wishlist additions while campaigns are running suggest sustained impact
  • Flat periods - Times when no campaigns are active, showing baseline organic growth

Tips

  • Enable automatic import if you can - daily data with zero effort gives the best trend resolution
  • Log totals around campaign milestones - a manual entry with the total count before and after key campaign events anchors the imported daily changes
  • Compare with impact metrics - Cross-reference wishlist growth with your campaign impact numbers